- Getting the most out of your writers’ and editors’ time
- Extending the reach of your content beyond a one-time publish date
- Bringing stories to viewers in innovative formats
- Increasing engagement with readers
Best Practices for Repurposing Content
Below are some tips to ensure that you’re repurposing content as effectively as possible:
- Repurposing is proactive. Be intentional with your efforts. Plan ahead.
- Remember that repurposing content is not just delegated to the written word. You can repurpose visuals, audio and video, or you can take the written word and give it to readers in a new format.
- Don’t be afraid to break content into pieces. You can reuse snippets rather than the whole, and make it go even further.
- Find a solution that supports your content and repurposing vision. With each repurpose, you increase the value of an article and your return from the time spent developing it. Also find a CMS that allows you to easily sell your content.
- Have a central repository that can act like a DAM for all of your digital assets, from which you can easily access the content to be repurposed in a highly searchable and sortable way.
